Calendar Event Details
EPO Colloquium: Joe Witte
Affiliation: George Mason University
Event Date: Wednesday, February 16, 2011
Location: Building 33, H114
Time: 12:00 PM
Engaging the LOCAL TV Weathercasters in Climate Change Education, and NASA's important role as a trusted source of climate science information
Joe Witte will review of the current efforts of George Mason’s University’s Center for Climate Change Communication (4C) to help the nations’ ~1,300 TV weathercasters present the science of climate to their viewers on the air, on their websites, and during their weather presentations to schools and civic groups.
During Jan. 2010 GMU, with the support of a NSF grant, surveyed the local TV forecasters about their beliefs on global warming. In an effort to sell newspapers and gain viewers the popular press presented survey results with headlines such as: The Climate Cat-fight: TV Weathermen on Global Warming. However, a close examination of the survey results indicates that a majority of TV broadcasters would like to tell their local audiences about climate change but they face major barriers in the reporting process. The broadcasters need a trusted source of climate science information. Who better than NASA? Broadband now makes it easy for the weathercasters to get around the gatekeepers of the TV newsroom. Examples of GMU’s beta test of climate science video sidebars in Columbia, SC will be shown. Thanks to a second NSF grant GMU is now collaborating with the AMS, AGU, NWA, NOAA, Yale, Climate Central, Cornell, Clemson, Univ. of Texas, and the National Environmental Education Foundation on developing outreach programs for the TV meteorologists.
For more information: www.climatechangecommunication.org